In 1995, when Pacific Trolling Gear was created, the concept of soft lures was gaining popularity.  The available look was opaque and dull – not the shine and sparkle conventional resin lures provided.  Simply, we saw great potential in the trend toward soft lures if they could take on the look of traditional resin heads, yet provide the innovative edge soft lures provided....  To Learn More Click Here>>


You can fish without soft lures, but it's hard!

click on learn more to understand why!    Made in America!!


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